My Back Page-Layouts: CEO Mayor

The recent passing of Ed Koch brought to mind this 2007 story I picture-edited in Business Week. Mr. Bloomberg later bought the magazine, but that, perhaps, is a different story.

Nigel Parry’s City Hall portrait nailed the intended cover language, though the story ran on inside pages, downplaying Bloomberg’s rumored presidential aspirations. Unanswered question: who killed the cover?

I negotiated with the Mayor’s handlers for photojournalist Nina Berman to have what turned out to be a Koch-esque whirlwind around the boroughs, though this boss is quite a bit more buttoned-down than his ostentatious predecessor.

Berman’s quiet but persistent approach paid off as our final frame paired smartly with a quote gathered by writer Tom Lowry. The picture and words (see below) combine to portray the Mayor as a thoughtful but demanding technocrat.

“In business, you reward people for taking risks. When it doesn’t work out you promote them because they were willing to try new things. If people tell me they skied all day and never fell down, I tell them to try a different mountain.” — Michael Bloomberg





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